San Francisco’s leading high-end flower store and flower school. In Water offers something a little different, like a design gallery filled with unique floral creations and has been guiding customers to choose the very best in floral design since 2000.
Artenergy has been deeply involved in the development of the In Water flowers brand since 2004. From the store’s logo, exterior signage, sales labels, shopping bags, and promotional materials to car wrap design and packaging, the In Water brand design demonstrates innovation and craftsmanship. An e-commerce experience was created as an extension of the brand to match the quality and creativity of In Water’s hand-crafted flower arrangements. By understanding the audience, we were able to tailor the site directly to what the customers would expect from a high-end store in San Francisco.